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Privacy Policy

Privacy Policy 


Pura Vida Naturals (“Pura Vida Naturals,” “we,” or “us”) are committed to protecting and respecting your personal information. “Personal Information” means information that personally identifies you, including your Enrollment Information, Family History, Lab work, Health Goals, Medical History, Genetic Data, and Enrollment Form. A large portion of the Personal Information we collect, use, share, and store is sensitive in nature, including, any and all medical information for example Genetic Data & Other Personal Information


This Privacy Policy explains what Personal Information will be collected by Pura Vida Naturals when you use our Website: www.Pura Vida, and Service: Pura Vida Naturals (the “Service”), how Personal Information will be used, and how you can control the collection, correction and/or deletion of Personal Information

This Privacy Policy should be read along with our Terms of Use above (“Agreement”), and all other operating rules, policies and procedures and additional terms and conditions published on our Website of which we provide you notice and all of which are incorporated by reference and govern your use of our Website and Service. Capitalized terms, if not defined in this Privacy Policy, are defined in the Agreement.


1. Mobile Privacy

We offer you the ability to connect with our Website, or use our applications, services, and tools using a mobile device through a mobile application. The provisions of this Privacy Policy apply to all such mobile access and use of such devices.


2. Based in the United States

We operate in the United States. Pura Vida Naturals is a corporation organized under the laws of the State of Delaware. The servers that host this Website are located in the United States, and any Personal Information you provide to us will be processed by Pura Vida Naturals in the United States. By using this Service, your data will be in the United States.


3. Personal Information we collect, or you may provide

Information that you provide by filling in forms on our websites, this includes information provided when subscribing to our services (for example to receive information from us), posting material or requesting further information. We may also ask you for information when you enter a competition or promotion online and when you report a problem with Our site.

  • If you contact us, we may keep a record of that correspondence.
  • We may also ask you to complete surveys that We use for research purposes, although you do not have to respond to them.
  • Technical details of your visits to Our site including, traffic data, location data, weblogs and other communication data, and the resources that you access. This may or may not include Personal Data.

We obtain information from you in three ways:

  • either by you typing your personal details in,
  • by the automatic collection of information about you as you use Our websites, or
  • from third parties.

Even though We can automatically process Personal Data, we will not use solely automated means of processing your Personal Data in such a way to have any significantly adverse impact to you.

Please note that information which cannot reasonably be related to you is not considered Personal Data and is not subject to this Statement. Only information which can be connected to you is subject to this Statement.


4. How we use your personal Information

We compile, save, use and analyze your Personal Information in both a personally-identifiable form and an aggregated, non-personally identifiable form, to operate, maintain, improve, and provide to you the Service and to conduct our business. We use this information to: Register you as a user and to identify you when you sign-in to your account; Administer your account; Provide Recommendations; Respond to your inquiries, customer service requests, complaints or your job application; Verify activity as we deem necessary; Send you a newsletter or other promotional communications; Conduct research and analyze data for our business purposes and to improve our Service or customize our communications with you; Communicate with you;


5. How we share your personal Information with third party

  • We will share your Personal Information with third parties only in the ways that are described in this Privacy Policy. We do not sell your Personal Information to third parties.
  • We share: (i) Your Personal Information with your Physician or other medical professionals under your direction (ii) Your Personal Information: With business partners or service providers (e.g. credit card processors) to process and/or store the information in order to help us provide, understand or improve our Services. These companies are authorized to use your personal information *only as necessary to provide* these services to us. As required by law, such as to comply with reporting requirements, a subpoena, or similar legal process in connection with an investigation of fraud, intellectual property infringement, piracy, or other unlawful activity or as we believe reasonably necessary to protect or enforce our rights, protect your safety or the safety of others. With any third party with your prior consent to do so.
  • Some of our pages utilize framing techniques to serve content to from our service providers while preserving the look and feel of our site, such as when you enter credit card information. Please be aware that you are providing your personal information to these third parties and not to This Privacy Policy does not govern the privacy practices of these third parties.
  • We may also share your Personal Information in the event that the business of Pura Vida Naturals is transferred to another entity by way of merger, sale of the company’s assets, or otherwise. In such event, you will be notified via email and/or a prominent notice on our Website of any change in ownership or uses of your Personal Information, as well as any choices you may have regarding your Personal Information.

6. How we store and protect your personal information 

  • We may store Personal Information in locations outside our direct control (for instance, on servers or databases co-located with hosting providers).
  • We use Security Sockets Layer (SSL) encryption technology to encrypt sensitive personal information (such as your Genetic Data and Profile and Pura Vida Naturals login credentials) before it travels over the internet. Credit card numbers are never stored on our database or servers.
  • The security and protection of your Personal Information is important to us. We have implemented physical and technical security safeguards that reasonably and appropriately protect the confidentiality, integrity and availability of the electronic protected health information we receive, maintain and transmit. Ultimately, security is a shared responsibility with the users of Pura Vida Naturals. Protecting your Personal Information is also your responsibility. You are responsible for safeguarding your password, secret questions and answers, and other authentication information you use to access Pura Vida Naturals. You should not disclose your authentication information to any third party and should immediately notify Pura Vida Naturals of any unauthorized use of your password. Pura Vida Naturals cannot secure Personal Information that you release on your own or that you request us to release. No method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security. If you have any questions about security on our Website, you can contact us

7. Compromise of personal information

Personal Information, once released or shared, can be difficult to contain. We will notify promptly those affected by a security breach. Notwithstanding, Pura Vida Naturals: (a) is not responsible or liable for any consequences that may result because you have released or shared Personal Information with a third party; and (b) does not accept liability for any unintentional disclosure or a disclosure that occurs due to a security breach of our systems or facilities.


8. User access & choice

  • You may, of course, decline to submit Personal Information to us; in which case, you may not be able to use certain Services.
  • You are free to access your Personal Information by contacting our Customer Service department by email at You can request your Personal Information be modified by sending an email to us with the words “UPDATE MY INFORMATION” in the subject line. We will not delete your Personal Information to the extent that it may be used in an aggregated, non-personally identifiable form to improve our Service. At any time, Pura Vida Naturals may require you submit additional Personal Information to verify your identity or to protect your security and privacy. For your information, please note that it is our practice to monitor and in some cases record calls for staff training and quality assurance purposes. We will respond to your request within 30 days.
  • If you no longer wish to use Pura Vida Naturals, you may close your account by sending a request to When closing your account, your Personal Information will be stored in accordance with this Privacy Policy and will be used as necessary to comply with our legal obligations, resolve disputes and enforce our agreements. In the future, your Personal Information may be used for recommendations made available through Pura Vida Naturals in an aggregate, non-personally identifiable form to improve our Service. Our contracted genotyping laboratory may also retain your Genetic Information as required by local law.

9. Notification, Electronic Communication and Opt-Out

  • You consent to our using your email address and other forms of communication to send you Service-related notices, including any notices required by law, in lieu of communication by postal mail. You may not opt out of some Service-related communications.
  • Upon registration, or on other areas of the site, you may opt-in to receive periodic messages from us, including changes to features of the Service, newsletters, promotions and special offers. If you wish to subscribe to these emails and other forms of communication, we will use your name, email address, and/or phone number to send them to you. Out of respect for your privacy, you may choose to stop receiving our newsletter, marketing emails, or sms notifications by following the unsubscribe instructions included in these emails and notifications. Opting out may prevent you from receiving messages regarding updates, improvements, or offers.

10. Children's Privacy

Pura Vida Naturals is for use by adults only. If you are not over 18 years of age, do not use this Website. Pura Vida Naturals is committed to protecting the privacy of children. We do not intentionally collect Personal Information from any person we actually know is under the age of 18. If we learn that we have collected Personal Information from a child under age 18, we will delete that information as quickly as possible. If you believe that we might have any Personal Information from a child under 18, please contact us at


11. Cookies, Web Beacons, and other similar techonologies

  • Our website uses “cookie” and “web beacon” technology. We use cookies and web beacons to identify your device, provide website user authentication, conduct fraud prevention and management services, distinguish you from other visitors, record your IP address and understand your use of our site, and identify the name of the Web site from which you linked to Pura Vida Naturals. This information is used for fulfilling contracts with our business partners, and to help us serve you better by improving our website design, as well as our products, services, and promotions. We do not otherwise track any information about your use of other websites. Information obtained through cookies and web beacons may be shared with or obtained by service providers on our behalf.
  • A cookie is a small data file that is placed on the hard drive of your computer when you visit a website. A “session cookie” expires immediately when you end your session (i.e., close your browser). A “persistent cookie” stores information on the hard drive so when you end your session and return to the same website at a later date, the cookie information is still available. A web beacon is a small string of code that represents a clear graphic image and is used in conjunction with a cookie.
  • When you visit our website, we may use both a session and a persistent cookie. This Pura Vida Naturals-placed cookie may contain information (such as a unique user ID) that is used to track your usage of our website and in some cases, your e-mail address. Your e-mail address is only saved in this Pura Vida Naturals-placed cookie if you register with us. A web beacon allows us to capture certain additional types of information about a visitor’s actions on a web site, such as a visitor’s cookie number, the time, date, duration and number of page views, a description of the page where the Web beacon is placed, and details about any items that were purchased.
  • If you register with us, this Pura Vida Naturals-placed cookie allows us to recognize you when you return to our website and provides you with access to your account information. If you save your information with or order from us, we may also use cookies to monitor and maintain information about your use of our website. If you have not saved your information with or ordered from us, we may monitor and maintain information about your use of our website in a manner that does not identify you. You can disable cookies at any time by using your browser options; however, if you turn off cookies, we will not be able to track your order or enable you to make a purchase from our website. In addition, we will not be able to recognize you as a registered user to allow you access to your account information.

12. Links to other websites, blogs/forums and social media widgets

  • Our Site includes links to other Web sites whose privacy practices may differ from those of Pura Vida Naturals. When you use a link to go from our Website to another website, such as that of our payments processors, the privacy policy for the other website governs. We encourage you to carefully read and understand the privacy policy of any Website you visit.
  • Our Website may offer a publicly accessible blog. You should be aware that any information you provide in these areas may be displayed publicly and read, collected, and used by others who access them. To request removal of your personal information from our blog, contact us at In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why. C. Our Website includes Social Media Features, such as the Facebook Like button and Widgets, such as the Share this button. These Features may collect your IP address, which page you are visiting on our Website, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Website. Your interactions with these Features are governed by the privacy policy of the company providing it.
  • Among the vendors whose services we employ may be companies that help us deliver online advertisements such as banner ads. These companies may collect and use information you provide to us to better understand the offers, promotions, and types of advertising that are most appealing to our customers. After the information is collected by these third parties, it is aggregated so it is not personally identifiable or tied to you or any other user. If you would prefer that these companies not collect your information, please contact

13. English language

The English version of this Privacy Policy governs. All disputes, claims and causes of action (and related proceedings) will be communicated in English.


14. Changes to our Privacy Policy

We reserve the right to update, change, modify or otherwise alter this Privacy Policy at any time. If any material changes are made to this Privacy Policy, Pura Vida Naturals will notify you by posting the revised Privacy Policy on the Services or notifying you through the Services. ANY ACCESS OR USE OF THE SERVICES BY YOU AFTER THE CHANGES GO INTO EFFECT SHALL CONSTITUTE AND BE DEEMED YOUR AGREEMENT TO THIS PRIVACY POLICY. Accordingly, we encourage you to periodically review this Privacy Policy and the Services in order to keep apprised of our current privacy practices. If you do not want to be bound by this Privacy Policy, do not use or access any part of the Services. set forth in this Privacy Policy.

Contact Us

If you have concerns about this Privacy Policy or our privacy practices in general, contact us at:

Pura Vida Naturals

1300 North Johnson Ave

El Cajon, CA 92020